The sports brand adidas has launched the prime line, a new concept in training apparel. It is a line of specific textile for the gym for men, women and children. Its fabrics are 100% polyester but with a new technology that makes it feel like cotton to the touch. Therefore, you get both the benefits of a polyester technical T-shirt and the good feeling of training with a cotton garment.
After several consumer studies, the results are conclusive: 59% of men practice sports and 64% of them prefer to train with cotton garments because they are more pleasant to the touch, but they complain that cotton leaves stains and does not breathe.
They are 100% polyester garments with a cotton feel and CLIMALITE+ technology: soft, lightweight and breathable fabrics. They are 3 times more breathable than cotton and dry 26% faster.
adidas prime garments use an exclusive innovation: Dry Dye. It is an environmentally sustainable technology. Dry Dye is a new process that uses recycled carbon dioxide and eliminates the USE OF WATER during the drying process. It achieves 70% energy savings and a 50% reduction of chemicals.
In addition, adidas prime garments incorporate an antimicrobial material that prevents odor after exercise.
It is composed of a colorful collection that includes garments such as T-shirts, shorts and sweatshirts for men, women and children.
It can be found in major sporting goods stores.
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