adidas presents its most solidary running collection on the occasion of the World Cancer Day. The AKTIV line. First developed in 2013, this year is renewed from top to bottom.
All the technology and benefits of adidas running garments designed not only for women, but also as a novelty in men's designs, and with a solidarity purpose: for the purchase of AKTIV, adidas will allocate 2 of the amount of each garment to this Foundation.
Created in 2007 in Norway by Grete Waitz and Helle Aanesen, the AKTIV Foundation aims to promote physical activity and support the fight against cancer.
All pieces in the adidas collection feature the AKTIV logo, and the colors and design elements are inspired by the Foundation. For this Spring-Summer 2014 season, a very feminine collection is offered in three color tones, including T-shirts, shorts, Ÿ tights, bra and jacket.
For the more supportive boys, a very technical line has also been designed in blue and gray shades. Made of soft CLIMALITE fabric and ergonomic design, the fit to the body is perfect, enhancing freedom of movement and gradual adaptation to the race.
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