Nike is in fashion. The brand that has had the highest market share in 2013 in specialized stores in Spain (according to El Mundo with 31.79% of the market) is for a reason. For an evolution in the last 2 years in which it has gone from losing prominence in running against brands that have done very well as Asics, Adidas or Mizuno to become again a true benchmark in the sector.
And among its successes is that of having managed to "fall in love" with women. With designs in which they have worked equally with technology and fashion, offering products that are causing a real furor. They have fought for a "long tail" segment: that is, the long tail. While other brands were mainly targeting the most demanding runners, Nike knew how to find a market in the " running fashion" for those who were just starting to run and neededRunning shoes".
And that is where one of the great successes of the company with the horn was born: Nike Free: Fashion, comfort and a more natural running sensation.
One of its greatest successes is to be considered a shoe for going to the gym.
Nike Free is an extremely flexible sneaker concept that stands out above all for the first feeling of comfort when you put them on. That's the 2nd hook. The first is its design.
With these 2 variables and targeting an audience that is just starting out in running (or gym) and that likes comfort and feeling fashionable, the battle was won.
The lower the number the thinner, thinner and more flexible its midsole is. In other words, the Nike Free 3 is the most flexible and thinner of the 3, making it the shoe with the least cushioning and the most ground-feeling running sensation.
The soles of the 3 models have grooves that allow for greater flexion, which improves comfort and the naturalness of the foot's movements.
Drop 4 mm: This is the difference in height of the midsole between the heel and the front of the toes. 4 mm is a transition shoe to pure minimalism, so before starting to run long distances with them, an adaptation is necessary. But it is a good option for occasional runners who run short distances at easy paces or as a warm-up before another type of activity in the gym.
And that is another of its great successes. Being considered a shoe for going to the gym: They allow you to train with natural flexibility and freedom of movement. Its deep flex grooves in the midsole help in multidirectional movements.
Another of their secrets is their ultra-breathable mesh and adaptive support that make them almost a second skin.
The ultimate key to their success is that they have become a fashion accessory to wear. In addition, the possibility of being able to customize your sneakers make them a real eye-catcher for those who want to be always in the latest fashion.
The blogger phenomenon has also helped. Inrunning cool" has in the Nike Free one of its standards among bloggers around the world.
In short, Nike has explored a field where the competition era not so fierce and has been able to move in an area in which it feels itself to be a leader, that of creating a need to buy, as Apple did with its products. TheRunning Cool" is due in large part to the Nike Free.
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