Someone other than Meb Keflezighi has won the Boston Marathon. It is the Skechers brand. With this victoria it gives a blow of authority on the table, and incidentally a warning to brands like Adidas, Nike or Under Armour. The Skechers GoRun Meb Speed are the winners of the Marathon to which all eyes were on this year after the 2013 attacks.
For the first time in 1983, an American athlete wins the Boston Marathon. Meb Keflezighi crossed the finish line with a time of 2:08:37.
And it is not the first victoria of the American runner in important marathons running with Skechers.
The American company also made a serious commitment to running in 2011 and signed Keflezighi as a branded athlete. In 2013 it extended its sponsorship agreement until 2016. According to an article published in the Wall Street Journal, he has a six-figure annual contract, a lot? A bargain if we take into account the contracts of other stars in other sports signed by Nike or Adidas? And you know that the Running market is booming with dizzying figures that surpass other sports considered top level.
Skechers is here with a guaranteed brand behind it, with the best possible marketing and with the experience and advice of a Boston Marathon champion athlete.
And which brand won in women?
Kenyan athlete Rita Jeptoo besides winning for the third time, has broken the Boston Marathon record with a time of 2:18:57.
And again victoria for an American brand. In this case NIKE. The athlete was wearing a Nike Zoom Streak 3.
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