The winners of the annual Achievement Awards have been announced by the specialized publication Footwear News. And the American manufacturer of Running shoes Skechers has been one of the great protagonists, being recognized as 'Company of the Year' 2014. A distinction that joins the one harvested in 2013, when Skechers Go received the 'Brand of the Year' award.
"It's a real honor to be named 'Company of the Year' by Footwear News. When Skechers first won this award in 1998, we felt the company was in an incredible position with tremendous growth potential as a leader in the lifestyle footwear world," explained Michael Greenberg, president of Skechers. "This has ultimately been the case, but 16 years later Skechers is a different brand and a different company. We have redefined our brand with innovative lines that bring comfort and style and have increased our sales. This, along with recognitions like this and supportive partners around the world, have made this possible," he concludes.
Michael Atmore, editorial director of Footwear News, commented,Skechers continues to demonstrate complete market dominance by offering the right product at the right price at the right time. A strong management team and powerful numbers reflect a strong organization that knows how to extract every opportunity in a rapidly changing retail environment."
Robert Greenberg, CEO of Skechers, also explained, "With three consecutive record quarters, Skechers is on track to achieve a new annual record in 2014. This is due to the diversity of our product offering and in a marketing in the right direction, which has generated growth in our domestic and international wholesale business, and in our company-owned retail business." He continues, "We are designing the most innovative collection in the company's history. Right now, our brand is supported by a group of well-known celebrities: respected sports legends like Joe Namath and Meb Keflizighi, or music stars like Ringo Starr and Demi Lovato, among others. We are proud of all that we have achieved, but we believe this is only the beginning. We will not rest on the laurels of this success, as we intend to continue at full speed, at all levels, to make 2015 even better.
Celebrities wear Skechers too
Skechers offers two distinct footwear categories: a lifestyle area that offers products that follow trends and focus on comfort for the entire family (men, women and children) and includes Skechers' Relaxed Fit , Memory Foam and BOB'S line of shoes, and Skechers Performance Division, which includes Skechers GOrun and Skechers GOwalk.
Celebrities supporting Skechers ' various collections include legendary drummer Ringo Starr; multi-platinum artist Demi Lovato; model and actress Kelly Brook; television personality Brooke Burke Charvet; legendary athletes Joe Montana and Joe Namath; baseball star Pete Rose; and Mariano Rivera, and "The Voice!" winner Danielle Bradbery. winner Danielle Bradbery. In addition, marathon runner Meb Keflezighi, runner Kara Goucher and golfer Matt Kucharrepresented Skechers Performance Division.
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