That running is gaining more and more followers every day, who are discovering the enormous benefits of this sport, is a fact. And if there is a city that embodies this intense passion for running, that is Barcelona. That is why adidas running has launched a pioneering initiative, and summons all the popular runners to one of the most popular and emblematic points of the city: the Parc de la Ciutadella.
Taking advantage of the successful Boost year, adidas running has decided to disembark with all its energy in Barcelona during this month of December. The popular bet has a name and surname: Boost Experience, a stand of more than 60m2, installed in the Parc de la Ciutadella during the period from 2 to 14 December. The stand was officially inaugurated on Wednesday. The main adidas running ambassadors Chema Martínez, Carles Castillejo and Jaume Leyva have acted as sponsors, inviting the entire running community to participate in the Boost Experience.
Personalized advice for the runner
Throughout each day, with different opening hours7, 13-15h and 18-21h), all runners and running enthusiasts will have access to the Boost box, after booking an appointment on the official website boostexperience.es. Inside the booth, a group of experts will become the personal advisors of each runner. And the runner will have the opportunity to learn about the revolutionary Boost technology, which guarantees endless energy, as well as going for a run in adidasRunning shoes. All the benefit of cushioning and boost through product testing for popular runners.
A commando of adidas Boost runners is already running through the most interesting points of Barcelona to invite all runners to live this new experience.
Adidas running and Barcelona united for running. Boost your run!
Photos: adidas running.
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