The saying goes: "You'll never go to bed without knowing one more thing". And that popular saying serves to summarize in a single sentence what happened in the event that the adidas running team organized this Wednesday, December 16 in Madrid. A different and instructive day with bloggers and media from the running world. In this context, adidas managers, specialized press and athletes formed the perfect setting to present the most important innovations of the firm of the three stripes for the first part of the 2016 season.
Oscar Castro, technical product representative; Noemi Rabinal, adidas Spain running product manager; and Marta Prats, running communication manager, among other members of the team, acted as masters of ceremonies to unveil the new models and updates that adidas running has prepared for the coming year.
The three strategic lines of adidas running for 2016 are summarized in three distinct concepts:
- Women: adidas running has as one of the objectives set to increase its presence in the female athlete segment.
- Urban Runner : A concept that aims to reach the young consumer through a marked urban style.
- Ultraboost: With the idea of continuing to grow in the number of sales of the Boost franchise so that the brand has a greater impact, and gains more credibility in the so-called 'serious runner' segment.
You may be interested in: IronCrowns.com, the portal for the female athlete
What's new in the adidas 2016 catalog
With the launch of the recently presented Ultraboost 2016, which would be the second version of the successful collection, top of the range for the quality of its innovative materials and also for the greater cushioning incorporated in its midsole - 20% more of the revolutionary Boost material.
Another of adidas running 's big bets for 2016 will be the Ultraboost ST (Stability) for overpronators. A top-of-the-line model with 30% Boost density in the midsole to create the most comfortable stability control shoe created by the German firm to date. (Weight: 346 grams for the men's model, and 278 grams for the women's version, with a drop of 8 mm).
More adidas running models that are going to be on everyone's lips are:
Adidas Response Revenge
Training shoe for stability control, for daily use, and designed for runners who are not too heavy and for not too high mileage loads.
Adidas Adizero Tempo 8 TSF
Without abandoning the stability range, this flying shoe undergoes a radical change for the women's version. The highlight of this mixed shoe lies in its full boost midsole for maximum cushioning and the necessary boost.
Adidas Supernova Riot 2016
Trial running training shoe, and one of the reference models of the athlete Luis Alberto Hernando, Skyrunning World Series champion and adidas ambassador. It draws attention to its innovative collar for an optimal fit.
In addition, the 2016 adidas catalog also brings significant updates to its most iconic models such as the adidas Ultraboost 2016 -already presented-, Adidas Adizero Adios, Adidas Energy Boost 3 and Adidas Adizero Boston 5
Climaheat, the textile bet for winter
And the textile section is no less important either. Theinnovative climachill concept has been a great success in the summer season. This is temperature-controlled sportswear, capable of expelling heat and moisture and helping the garment to dry more quickly.
Now, for the winter season, adidas running includes the climaheat concept. The result of the combination of the climawarm system plus hollow fibers. These fibers simulate the molecular structure of polar bear hair, and the result is dense, but very light fabrics, while providing optimum breathability. In addition, sweat dries much faster and the garment is more comfortable.
climaheat technology is designed to retain heat and wick away moisture, while providing excellent breathability. Going for a run in the middle of winter, and forgetting about the cold, is within the runner's reach.
The new additions to adidas running
During this day there was also time to meet the new members of the adidas running family, with the signings of Iván Fernández, Celia Antón and Javi Guerra. In addition to having one of the veterans, Diana Martin. All of them are called to give much to talk about in the not too distant future.
Undoubtedly, another of the instructive moments of the day, since the specialized media had the opportunity to talk with them, and know, first hand, how is the day to day of a top athlete, their relationship with the brands and how they prepare to meet the goals set.
"The feedback of the adidas product with elite athletes is important to us, it is a very practical aspect because their point of view, their sensations help us to evolve and develop the final product that popular runners wear," said Oscar Castro, technical product representative of the German company in Spain.
And as we are used to from adidas running, there was also the usual product test. After the questions and answers with the different athletes, it was time to put on the shorts, put on the new adidas Ultraboost 2016, and go for a run. A gentle running session to get a feel for the new model.
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