adidas launches the sports season with its revolutionary Climachill technology, designed to provide the athlete with all the freshness and moisture management when the heat is at its peak.
The German brand was already a pioneer several seasons ago in the development of Climachill technology, one of the best weapons to combat extreme heat. So much so that since its launch, Climachill has become one of the major references to follow in the field of body temperature control, ensuring the maintenance of coolness when the thermometer rises.
In addition, one of the fundamental pillars of adidas ' philosophy is to work and collaborate, side by side, with athletes from all over the world. The evidence is clear: if the heat rises, the challenge to overcome is greater, and when the body temperature rises above 37 degrees, the athlete's performance suffers, and is not the same as in normal conditions.
In this sense, Climachill uses the technology called sub-Zero with titanium, as it is able to expel heat to the outside, thanks to the incorporation of breathable polar fibers. The result is that the transmission of coolness to the body is immediate, so that heat will no longer be one of the biggest concerns for the athlete when training or competing in the middle of summer.
In this 2016 season, Climachill technology will be available in a wide range of sportswear for both male and female athletes. There is even a specific range for the youngest members of the family. A whole range of T-shirts and pants in various colors (Brazilian Pack), which in the case of women is presented as a novelty totally renewed in design, to adapt to the female body. The sporty look is completed with Climacool Rocket sneakers and the successful PureBoost X model, exclusively for women.
All set to train this season with #climachill!
In the face of the sun, I soar. When others take shelter, I move hard in the heat. I face it every day. I go further than others. I don't train, I sweep. Here, where excuses die, athletes are born.
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