A presentation that, originally, would have taken place in Tokyo, at the ASICS Innovation Summit, and that the COVID-19 pandemic has forced to take place in virtual reality format. A worldwide launch of the new Metaseries range from Asics; three new running shoes, three new high-performance models, the company's most advanced to date. The ASICS MetaRacer, the most innovative running shoe, the ASICS MetaSprint, the spikeless running shoe and the ASICS MetaRise, the volleyball shoe, make up the new ASICS MetaSeries range; models optimized for maximum performance with maximum protection in every discipline!
Showing the innovation that characterizes Kobe's brand, these three new silhouettes incorporate the most advanced and cutting-edge technologies of the moment, with the firm purpose of helping athletes to achieve maximum performance. At Runnea we pay special attention to the new launch that revolutionizes the most competitive segment of Running shoes for long distances, the new ASICS MetaRacer.
ASICS MetaRacer, the innovative bet of ASICS Running for long distances.
Catalogued by the Japanese firm itself as "the most advanced running shoe from ASICS to date", this ASICS MetaRacer is home to the most cutting-edge technologies and materials of the moment. A silhouette specifically designed to tackle the most demanding distances. Key features include GUIDESOLE technology combined with a carbon plate for maximum stability and unlimited energy return.
A silhouette that shares the same philosophy as other ASICS Running releases, such as the ASICS MetaRun or the ASICS MetaRide; helping the runner to be more efficient in the race without giving up the protection they need. This new release has been specifically designed for neutral runners looking for a shoe suitable for completing the most demanding distances.
To this end, the most advanced technologies of the Japanese firm are present in this new release and join forces in order to ensure exceptional cushioning, lightness and stability in the race.
The perfect solution for the most non-conformist athletes looking to achieve maximum performance without sacrificing the protection they need, here are some of the main features of this new silhouette.
Innovation and technological evolution
As a result of ASICS Running 's continuous commitment to evolution and innovation, this new MetaRacer model was born. A silhouette that has the most advanced technological resources of the firm and that, in addition, joins one of the booming trends in the market; incorporating a carbon fiber plate.
- The midsole of these top-of-the-range Running shoes in cushioning includes FLYTEFOAM technology, a lightweight foam that favors superior shock absorption during running, together with unlimited energy return.
- As ASICS states, it is a model that reduces calf muscle overload by up to 20% "has an improved cushioning shape for better energy efficiency".
The revolutionary GUIDESOLE technology, also present in the MetaRide, EvoRide and GlideRide series, in combination with the carbon stabilizer plate, ensures a smoother and more efficient stride. The practical application of this technology is reflected in a new high-precision sole with a curved silhouette.
Maximum performance and protection
The maxim of this new launch is to help athletes achieve maximum performance with maximum protection. A philosophy shared by all three models in the ASICS MetaSeries, "revolutionary shoes to enhance performance and protect athletes," says Kenichi Harano, Executive Director and General Manager of the ASICS Sports Science Institute.
A concept that, today, becomes even more valor.ASICS has continuously innovated to equip athletes of all disciplines with the equipment they need to reach their peak performance with the utmost safety. That is the true spirit of ASICS," concludes Kenichi Harano.
No need to stop moving, but from home
The official presentation of the new MetaSeries range was affected by the Covid-19 pandemic, as it was originally planned that the presentation of these three models would take place at the ASICS Innovation Summit in Tokyo. In the end, the Kobe-based company opted for a virtual reality format, a global launch that valor the multiple benefits of physical activity so that people "can cope with the restrictions and social distancing that we are suffering globally. There is no need to stop moving, but from home."
- "At this time, the inspirational power of movement and sport is more important than ever," say ASICS, opting to launch the three models of the new MetaSeries range in the iconic ASICS Sunrise Red color "symbol of hope, passion, and dedication of athletes and represents the city of Tokyo."
Three new shoes, three new high-performance models; the ASICS MetaRacer, the most innovative running shoe, optimized for long-distance runners looking for maximum stability, cushioning and lightweight running performance.
The ASICS MetaSprint, the spikeless running shoe, a new model for pros and athletes looking to break personal bests and records on the track and field. To move at explosive speeds, the perfect choice for elite and competitive sprinters.
And finally, the ASICS MetaRise, the volleyball shoe, "a model for higher jumps, fast movement in the break and stability without loss of power".
In short, three models aimed at improving the athlete's experience with every step, every stride. A new global launch that highlights the firm commitment of the Kobe-based company to innovation, development and evolution of its products.
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