With all that we are living in the present, things are changing. In some cases, they have been changing for a long time. Thus, the new launch of the adidas Ultraboost Parley DNA confirms the maxim that, now more than ever, it is necessary to take action to transform this reality in which we are installed.
Thus, in the spirit of change and the responsibility for everyone to do their bit, adidas and Parley for the Oceans are staging the fifth anniversary of their unique partnership, making a commitment to put an end to the global plastic crisis. In the adidasRunning shoes catalog there are already many models that include recycled materials in the production process, but there are two silhouettes that best represent this idea of change: the adidas Ultraboost Parley DNA (no release date has been confirmed yet) and the adidas Primeblue Ultraboost 20, which are already on sale.
Parley Ocean Plastic, high-performance yarn in Running shoes.
Since 2015 has been underway the movement that adidas and Parley for the Oceans(Parley Institute for Material Science, responsible for identifying, evaluating and funding projects that study the replacement of plastic with other materials) embodied in the event "Oceans. Climate. Life" event, held at the United Nations headquarters in New York. Since this milestone, Parley's Global Cleanup Network has evolved and is now operating in up to 28 countries on every continent except Antarctica.
With all this, and through this green revolution initiative, it seeks to implement changes in the industry, while driving a Material Revolution to eliminate the use of plastic. The pillars of action are:
- Avoid plastic whenever possible (AVOID).
- Intercept plastic debris from marine shorelines (INTERCEPT).
- Redesign plastic and convert it into Parley Ocean Plastic, which will be used for the production of sustainable clothing and footwear (REDESIGN).
At that time, the eco-innovation and development between adidas and Parley for the Oceans brought to market the exclusive adidas X Parley models, which, for the first time, featured an upper whose lining was made from plastic collected from the coasts before it reached the oceans. That is, the transformation gave way to the high-performance Parley Ocean Plastic yarn.
In the specific case of the adidas Primeblue Ultraboost 20 silhouette, together with the technical fit offered by the exclusive adidas Primeknit fabric, the ecological Parley Ocean Plastic® yarn also covers the upper of the model. All this together with that characteristic midsole with Boost technology, which offers exceptional energy return with every stride.
As for the adidas Parley Ultraboost DNA model , it bases its design on the 2015 adidas prototype. This means that its midsole follows the trail blazed by the iconic and best-selling adidas Ultraboost, ensuring a superior and reactive level of cushioning, as well as an outsole with a higher degree of flexibility. Because the idea is none other than to provide the runner with smoother and more comfortable transitions, as well as favoring momentum in each stride.
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In addition, that ecological thread in its upper also ensures maximum ventilation of the shoe, eliminating that feeling of inner humidity.
In this way, both the adidas Primeblue Ultraboost 20 and the adidas Ultraboost Parley DNA are a true reflection of the fact that sustainableRunning shoes can be produced , and with the added valor of not diminishing the runner's high performance. Not surprisingly, the data is there, and adidas has gradually eliminated virgin polyester from many of its products, and maintains its firm intention to end 2020 with more than 50% of all polyester used being of recycled origin. Thus, the German brand's most ambitious goal is focused on eliminating virgin polyester from its products by 2024.
Not only that, because adidas has multiplied the production of sneakers and apparel, developed from the recycled material Parley Ocean Plastic, with the following evolution:
- Year 2017: 1 million sneakers.
- Year 2018: 5 million sneakers.
- Year 2019: 11 million sneakers.
- Year 2020: Estimated 15 million slippers.
All focused on reducing the consumption and demand of virgin plastic, and also to reduce CO2 emissions; as well as raise awareness and seek a greater commitment to eradicate this plastic crisis in our seas on a global scale.
Don't forget that at Runnea we will keep you updated on the new launch of the adidas Parley Ultraboost DNA and adidas Primeblue Ultraboost 20. Do you join the movement to end plastics in the sea?
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