In a significant strategic shift, adidas Running is targeting the popular runner for 2024. And the Supernova line will take much of the limelight in the first part of the year. Then the Paris Olympics will come, and once again the focus will be on racing shoes and elite athletes. But until then, it is very good news that the German brand puts its focus on the most popular runner. At RUNNEA we take a look at how adidas is realigning its strategy to embrace that broader audience, paying special attention to the needs of the popular runner. How is it going to do it? With the new Supernova line of shoes. With softer and more comfortable feel.
In a few simple steps we help you to choose the ideal running shoe for you.
GO TO THE RECOMMENDERIn recent years, Adidas has focused its strategy on being a winning brand in the world's most demanding races. The goal was clear: once again to become a leader in marathons and elite competitions, setting world records. This ambition was realized with the introduction of the Adizero series, and more specifically, with the adidas Adizero Adios Pro Evo 1 These shoes represented adidas' response to the growing trend of carbon plate shoes, a sector initially dominated by Nike. With the Adizero Adios Pro Evo 1, adidas not only matched its competitor, but also reaffirmed itself as a benchmark brand for innovation and high-end performance.
However, in this intense battle for leadership in performance footwear, adidas lost sight of a crucial segment: the popular runner. This vast and diverse group does not necessarily run to compete, but for other equally important reasons: enjoyment, mental health, physical well-being or simply to get started in the world of running. These runners are looking for different qualities in their shoes than elite athletes: comfort, accessibility and a pleasant running experience.
Recognizing this need, adidas decided that 2024 would be the year that the Supernova line would take on new prominence. The Supernova is repositioned as the shoe that offers that "friendly, tasty, soft and comfortable feel" that the popular runner craves. This strategic shift shows adidas' adaptation to the changing needs of the market, prioritizing not only performance but also user experience.
The adidas Supernova Rise is defined as a new milestone in the evolution of running shoes. This shoe, part of the prestigious adidas Supernova family, has been created with a clear focus: to redefine the standards of comfort in everyday running.
The adidas Supernova family has always been synonymous with quality, performance and design. The new adidas Supernova Rise running shoe continues this tradition, incorporating the most advanced adidas technologies to deliver a unique experience on every run. From the comfort of the midsole to the adaptive support of the upper, every aspect has been carefully designed to enhance the runner's experience.
In the process of developing the Supernova Rise, the adidas product and design teams drew on the valuable findings of an exclusive study involving 1,300 female runners. This study revealed that comfort is not just a desire, but an essential need for runners in their favorite running shoes.
These findings, combined with adidas' extensive experience in manufacturing high-performance running shoes, have been crucial in adapting and improving existing technologies in the adidas Running collections and applying them specifically to Supernova Rise.
Thanks to this popular runner-centric approach, the Supernova Rise not only meet the expectations of comfort, but also integrate technical innovations that elevate the runner's experience.
So, the German brand's product developers have managed to transfer the best of their advanced technologies to the Supernova saga, ensuring that every element, from the midsole to the upper, contributes to a feeling of unparalleled comfort. Thus, the strengths of these all-new adidas Supernova Rise are:
Another interesting aspect of these Supernova Rise is that they contain at least 20% recycled and renewable material. A feature that highlights the commitment of the company of the three stripes for the respect of the environment.
By the way you can't miss the opportunity adidas is giving you, because you can try the new adidas Supernova Rise. adidas is giving you 30 days to try them out and if you're not satisfied with their performance, you can return them for free and get a full refund. Regardless of how many miles you've run or their condition.
This Supernova Rise is just the beginning. On our recent trip to the adidas headquarters in Herzo we were able to see the new models that the brand will be launching throughout the year. Different versions of the Supernova line with the aim of satisfying the different popular runners: A more stable model, a slightly faster one... Supernova is the new line of shoe for the enjoyment of the popular runner. And it's here to stay.
So, along with the new adidas Supernova Rise, the adidas Supernova Solution, adidas Supernova Stride and even the adidas Supernova Prima will also hit the market. It is a complete range to cover all the needs of runners, from beginners to the most regular runners, who are looking for a really comfortable daily training shoe.
While the Supernova Solution, like the Supernova Rise, focus on total midsole comfort and adding more support and stability; the Supernova STRIDE combine Dreamstrike+ foam in the forefoot with an EVA midsole, adapting to different running styles.
But the trend of softer, less stiff and more comfortable foams is not just going to stay in these models. In 2024 we will see a lighter Adidas UltraBoost 5 with a midsole that is softer to the touch. The same will happen with the Adistar line and the Adidas Adistar 3. Maximalist design but much more comfortable than the previous version.
adidas has realized that you can't just make a living manufacturing Formula 1 shoes. And the most popular runner is looking for comfort and cushioning. adidas already has this clear and now wants to conquer this large market.
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