The biggest problem for runners, according to a study by Adidas

In response to a global study conducted by adidas, which identifies discomfort in footwear as the primary barrier for runners, the German brand has unveiled its SUPERNOVA collection. Through this launch, Adidas aims to recapture the interest of casual runners who run for enjoyment, mental clarity, or fitness. The objective is to address one of the most prevalent issues in running: footwear comfort.

Survey in 11 countries

The survey, involving 2,674 runners across 11 cities, found that 47% of participants cite uncomfortable shoes as the top obstacle to running. Consequently, adidas has developed the SUPERNOVA collection, featuring the established SUPERNOVA RISE and two new additions, the SUPERNOVA SOLUTION and SUPERNOVA STRIDE, available in a variety of bright colors, including the leading "Orange Spark," and accompanied by coordinating apparel for both men and women.

Adidas Supernova Rise

The Adidas Supernova Rise, launched in late 2023, features SUPPORT RODS—dense foam rods at the midsole's base—engineered to enhance stability upon foot strike. It emphasizes heel comfort with a combination of cushioning foam and a soft fabric encasing the heel.

• Aimed at runners looking for comfort, convenience and a certain dynamism for their daily workouts.

Adidas Supernova Stride

The Adidas Supernova Stride introduces an extra EVA layer in the forefoot for increased cushioning. Its ADIWEAR outsole, a breakthrough in durability and traction, aims to enhance grip and resistance to wear.

Adidas Supernova Solution

The Adidas Supernova Solution emphasizes stability with its dual-density SUPPORT RODS. The ADIWEAR outsole ensures maximum durability and effective traction, particularly on difficult terrains.

• For runners looking for comfort but also security and stability in their daily workouts at easy paces.

Each model incorporates adidas Dreamstrike+ foam, an advancement from the LIGHTSTRIKE PRO foam, offering unparalleled comfort and cushioning. This innovation underscores adidas's commitment to resolving runners' concerns regarding shoe comfort.

Furthermore, the study underscored that runners prioritize ideal conditions like sunny mornings, mild temperatures, and gentle breezes. It's crucial to have suitable footwear capable of adapting to various weather and terrain conditions. Adidas now offers a comprehensive lineup for comfortable and secure running.

The adidas SUPERNOVA collection, now globally available, aims to transform the running experience by equipping athletes with the necessary resources to overcome obstacles and maximize their physical activity. With a commitment to innovation, comfort, and style, adidas reaffirms its leadership in the running sector.

• Why is adidas Running focusing on the Supernova line in 2024?