Tell me the truth, when you think of a running shoes brand, Nike, Adidas, Hoka, Asics, New Balance... probably come to mind. In fact, these are the companies that dominate the market in Europe. But why not dig a little bit into other brands, perhaps not so popularly known but with really interesting features? Under Armour, Kiprun, Puma and Joma have built more than solid alternatives in a market where demand is diversifying rapidly. Each one, in its own way, has managed to attract popular runners who are looking for good performance without such a high cost. Have I caught your attention now? Well, read on and I'll show you 4 running shoes with excellent value for money that compete on equal terms with the biggest brands on the running scene.
Under Armour, Kiprun, Puma and Joma: the alternatives that you didn't expect in running
These are probably not the running shoes you see in the front fila of competitions, nor the ones that fill the social networks. But Under Armour, Kiprun, Puma and Joma are increasingly present in the rotation of many popular runners who, far from surrendering to the logo, are looking for real performance, durability and affordable prices. They are alternatives in a market that demands reliable shoes without the burden of an unattainable price tag.
Ready to check out the options? There are 2 shoes with carbon plate but very versatile and 2 shoes without plate that we fell in love with. Let's get to the review of four truly amazing models.
Under Armour Infinite Pro: cushioning, support and durability for long runs.
The Under Armour Infinite Pro is the brand's new bet in the running segment, designed for long-distance runners and demanding workouts. This model belongs to Under Armour's Infinite line, known for the energy return capacity and robust cushioning of its models.
With an 8 mm drop and a weight of 358 grams in the men's version, the Infinite Pro are designed to offer reliable support at moderate paces and medium distances. The midsole incorporates HOVR + technology, an advanced high-performance foam that ensures long-lasting cushioning and excellent energy return with every stride. The HOVR + is combined with a 3D molded sockliner for additional fit, providing comfort and support even for multi-mile sessions.
The upper is designed in breathable mesh with Warp technology, a zoned support structure that ensures a firm fit without compromising breathability. In addition, the high-strength rubber outsole is designed to withstand miles on asphalt and minimize wear during daily workouts.
- Popular runner profile: The Under Armour Infinite Pro is ideal for medium to heavy runners (80 kilos and up) with a neutral stride who need robust cushioning and support over medium distances. Its structure makes it a good option for daily training of medium intensity and short competitions, where the combination of cushioning and durability is valued.
Kiprun KD900 2: the Decathlon model that ensures durability in the background
Kiprun, Decathlon's running line, continues to stand out with long-distance models that offer quality without high prices. The Kiprun KD900 2 is a shoe designed specifically for the long-distance runner, with a Pebax foam midsole that provides a good combination of cushioning and responsiveness. This foam ensures a comfortable stride without being overly soft, returning energy with every stride and offering remarkable performance over long distances.
This model feels light and adaptable, with an outsole designed for progressive wear and a structure that withstands the daily impact of training on asphalt. It is a balanced shoe designed to withstand continuous use, ideal for runners looking for reliability in every outing.
- Popular runner profile: The Kiprun KD900 2 is ideal for long-distance runners who need a durable and comfortable shoe for long asphalt runs. This model stands out for its durability and responsiveness, which makes it an excellent alternative for those looking for a complete shoe without overpricing.
Puma Deviate Nitro 3: reactivity and speed with an accessible carbon plate.
Puma has made a strong return to running with its Nitro series, and the Puma Deviate Nitro 3 is its flagship model in this line. This model combines a carbon plate in the midsole along with Pumas Nitro Foam, a lightweight, reactive foam that provides a constant boost with every stride. Nitro Foam, a next-generation material, absorbs shock and returns energy, creating a fast, fluid ride on hard ground.
The carbon plate of the Deviate Nitro 3 is designed to provide reactivity without requiring a polished technique, making it an excellent choice for long-distance runners looking for extra speed in training and fast-paced competitions. In addition, the price-performance ratio of the Deviate Nitro 3 makes it competitive among carbon shoes, positioning it as an affordable option.
- Popular runner profile: The Puma Deviate Nitro 3 is ideal for medium to high level runners looking for a fast shoe with good energy return in competitions or intensive training. For those who prefer a non-carbon plate version, the Puma Velocity Nitro 3 maintains the quality cushioning and Nitro Foam without the extra stiffness of the plate. It is also a shoe that I like for police and firefighter competitions for its good combination of reactivity and stability.
Joma R1000: carbon technology for the popular long-distance runner.
The Joma R1000 is one of the Spanish brand's most ambitious bets, designed for the long-distance runner looking to try a shoe with a carbon plate at an affordable price. The R1000 combines a carbon plate in the midsole with a layer of dual density foam, offering cushioning and stability in each step without losing the reactivity that carbon provides.
This model is ideal for long workouts, where the propulsion effect of the plate allows you to maintain your pace without requiring an excessively refined running technique. The outsole, designed for hard surfaces, withstands the wear and tear of daily training, and its structure is designed for long-distance runners looking for a robust shoe with good durability.
- Popular runner profile: The Joma R1000 is perfect for medium to heavy runners looking for resistance and reactivity on asphalt. Its carbon plate, accessible at a competitive price, makes it an excellent option for those who want to experience carbon technology without the costs of the big brands. Like the Puma, it is a shoe that I usually recommend for police and firefighter competitions.
Alternatives gaining popularity in a growing market
Under Armour, Kiprun, Puma and Joma have been able to win over runners looking for performance without gimmicks. With the current expansion of running as a daily activity and a greater diversification of the runner's profile, it seems clear that the market is ready for alternatives. And these brands, admittedly each in their own way, are responding with solid models that offer the combination of durability, performance and price that so many are looking for.
In an industry that is projected to see steady growth in the coming years, these "unusual suspects" have proven that there is life beyond the big brands.
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