This is the JOMA running shoe that everyone is talking about and promises to improve your marathon times

It must be said and put in capital letters. This 2024 season is JOMA's season. During this first half of the year, the Toledo-based company has made a quantitative and qualitative leap in its running shoes for both mountain and asphalt terrain. Its renewed R racing line is a clear example of this. Even more so with the new launch of the JOMA R1000. An option that promises to be a turning point for runners looking to improve their performance without sacrificing comfort.

Back in January 2024, the RUNNEA team had the opportunity to see these new JOMA R1000 running shoes, and we were pleasantly surprised. But the first thing you should keep in mind about these JOMA R1000 is that they are the result of intense research and development work by the Spanish company's team.

In addition, a great point in favor of this new shoe with carbon plate is that they have been designed with the collaboration of professional athletes. Thus, they are shoes that incorporate cutting-edge technology to offer optimum performance in popular races in which you put on the bib, and aim to improve your personal best.

Why and what makes these new JOMA R1000 special?

What distinguishes the JOMA R1000 is its innovative carbon fiber plate. Unlike other JOMA models, the plate of the R1000 has a lower density and curvature. This makes them the ideal choice for runners who are taking their first steps in the use of shoes with a plate, or for those with a less refined running technique.

But make no mistake: although they are more accessible, the JOMA R1000 are designed for high performance. They are capable of maintaining paces under 4 minutes per kilometer, which places them among the elite of competition shoes.

Technology at the service of the runner

The midsole of the JOMA R1000 incorporates FLY REACTIVE technology, a high performance material that provides excellent reactivity. This combination of carbon plate and FLY REACTIVE results in a shoe that returns energy with every stride, helping you stay on pace for longer.

The upper of the R1000 is made of a lightweight and breathable technical mesh. It incorporates the VTS ventilation system, which regulates the temperature of the foot even in the most extreme conditions. To ensure a perfect fit, JOMA has included its exclusive SPORTECH system, which provides additional support in the areas where it is most needed.

While the outsole of this super running shoe is made of DURABILITY rubber. This material stands out for its high abrasion resistance. It appears placed in strategic points of the shoe to provide greater contact with the ground, ensuring exceptional durability without compromising the shoe's lightness.

Lightweight and performance

However, from RUNNEA we are clear that one of the most surprising aspects of the JOMA R1000 is its weight. With only 240 grams, these shoes are incredibly light, which will allow you to maintain a high pace for longer, and even reduce muscle fatigue.

With a 7 mm drop, the intermediate profile of these fast JOMA shoes offers a perfect balance between cushioning and responsiveness. This configuration is ideal for runners looking for a smooth transition from heel to toe, without sacrificing the feeling of speed.

Tried and tested by professional athletes

Another point to value is that before their launch on the market, the JOMA R1000 have been subjected to rigorous testing by professional runners.

In this sense, one of the direct testimonials is that of the Soria athlete Hugo de Miguel, a specialist in 1,500 meters and long-distance races, who has not hesitated to say that:

"These JOMA R1000 stand out for being a high quality and highly efficient option in races".

Who is the target audience for these new JOMA R1000?

The JOMA R1000 are perfect for runners who:

• Are looking to get started in the use of carbon plate shoes.
• Have a running technique in the process of improvement.
• Want to improve their personal bests in different race distances.
• Prefer a reactive option but not too radical and aggressive.
• They value lightness and breathability in their running shoes.

What models make up the JOMA R competition line?

As we've already told you, during this 2024, Joma s R racing line has established itself as a must-have collection for runners looking to combine advanced technology, comfort and performance. Whether you're competing and looking to improve personal bests in marathons, training daily or looking to improve your times, the R1000, R2000, R3000 and R5000 models offer options tailored to your specific needs and goals. But who's who in this line of high-end running shoes?

Joma R1000

The Joma R1000 is the latest addition to JOMA's 2024 running catalog, aimed at elite athletes competing in marathons. It shares some similarities with R3000, but is distinguished by its less aggressive carbon plate and a more comfortable midsole, providing an ideal balance between lightness and responsiveness for long distances. These features make R1000 an excellent choice for those looking to maximize their performance in demanding competitions.

Joma R2000

Renowned for its versatility, the Joma R2000 has captured the attention of many runners since its launch in 2023. Its attractive design, excellent cushioning, comfort and light weight make it suitable for a wide range of training and race paces. It is an ideal shoe for both daily training sessions and competitions, offering reliable and adaptable performance in different conditions.

Joma R3000

The Joma R3000, an update designed for demanding runners, is perfect for those looking for a carbon plate shoe capable of maintaining sub 4:30 minutes per kilometer. This model offers an optimal balance of comfort and speed, while being lighter and suitable for racing over a variety of distances. The R3000 are designed for those who want a significant competitive advantage without sacrificing comfort.

Joma R5000

Designed to be the most minimalist carbon plate shoe in Jomas lineup, the Joma R5000 is ideal for both recreational runners and elite athletes. This model stands out for its extreme lightness and its ability to provide great responsiveness and efficiency in every stride. The R5000 is perfect for training and competition, offering a natural and efficient running experience.

How can these new JOMA R1000 help you reach your next goals?

It's been said that these Joma R1000 are the perfect confluence of technology, performance and affordability. With these shoes on the market, the renowned Spanish brand not only strengthens its position in the coveted racing shoes segment, but also opens the door to a new generation of runners who aim to better themselves.

If you're looking for a shoe that will help you "take off" and chase your personal best, the JOMA R 1000 could be exactly what you're looking for. With their unique combination of advanced technologies and runner-centric design, these shoes promise to take you further and faster than ever before.

Don't wait any longer to try this new revolution in running shoes. The Joma R1000 is here to stay and to help you reach your goals in every race.