Under Armour celebrates the launch of its new flagship shoe, part of the UA Infinite collection. At this exciting event in Barcelona, the brand invited leading athlete Sharon Lokedi to guide attendees through a series of workouts in some of the city's most iconic areas. The goal for guests is to experience the technical qualities of the shoes for themselves.
The new Under Armour Infinite Elite is distinguished by its premium midsole cushioning, which provides a springy and responsive feel, making it the ultimate endurance shoe. During the event, attendees had the opportunity to run on the iconic streets of Barcelona, accompanied by elite athlete Sharon Lokedi, who helped them understand the technical aspects of this high-performance shoe.
Sharon Lokedi: "It's great to be able to use a shoe as well cushioned and responsive as the UA Infinite Elite in my daily running routine. It has been a great help over the past few months as I continue to strive to be the best marathon runner I can be."
Jonathan Hutnyan, Senior Products Line Manager for Performance Running Footwear, presented the process Under Armour has undertaken to develop this innovative shoe and reaffirmed the brand's position in the running world.
Jonathan Hutnyan: "We wanted to be a bit democratic and make it work for various runners, using technologies that would allow runners to feel comfortable, safe, secure, protected and enjoy running day in and day out."
In addition, Stephen Haas, coach of the UA Mission Run Dark Sky Distance running team, shared how this new Infinite Elite model is helping Under Armours elite team, including Sharon Lokedi, reach new goals and break records in their longest workouts.
Stephen Haas: "I believe that with the new responsive foam technology, similar to that found in racing shoes, your body recovers faster, especially after intense, high-volume workouts. This means your body won't experience the same level of fatigue and wear and tear it used to experience in the past with older shoe technologies."
Also present was Candela Perez, runner and Founder of "the ginger club", who shared her impressions of the Under Armour Infinite Elite:
Candela Perez: "I find it a very cushioned, reactive and stable shoe, the perfect choice for both people who are just starting to run and for people with more experience."
Spain has a strong running community and is growing as a market for Under Armour, which continues to expand rapidly in the EMEA region with product innovations that generate excitement.
For those passionate running who attended the event, the Under Armour Infinite Elite has left a lasting impression. UA HOVR foam cushioning offers a lighter and more responsive experience than any previous midsole foam, resulting in a spring-like feel with every stride. The shoe's design, from the collar to the rubber outsole, is engineered to provide comfort with every step. The UA Intelliknit upper adapts perfectly to each runner's stride, and the lightweight yet durable outsole absorbs shock for a fluid and stable feel.
The UA Infinite Collection offers key footwear models ideal for both long-running days and daily workouts. Under Armour has succeeded in creating an infinite and limitless running experience.
For those who wish to explore the UA Infinite Elite as their next performance running shoe, you can now find this collection available for both men and women. The Under Armour Infinite Elite is priced at $160, while the UA Infinite Pro is priced at $130.
The new Under Armour Infinite Elite and Inifinite Pro represent a true revolution in the world of running and promise to elevate runners' performance to a new level.
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