When the cold gets to your bones and the wind seems to want to slow you down, the last thing you should be worried about is your gear. For those days when the only thing that matters is moving forward, no matter how many kilometers you have behind you or how bad the weather is, Under Armour has launched its new autumn-winter 2024 collection. The brand, true to its commitment to innovation, has designed a line designed for popular runners who do not accept excuses, not even those dictated by nature.
Technology and performance: the keys to the new collection
Each Under Armour garment has been designed with a clear objective in mind: to offer maximum protection against the cold without compromising performance. But it's not just a matter of getting warmer. The cutting-edge technologies incorporated in this collection ensure that, in addition to being protected, you can move freely, maintain good breathability and, most importantly, focus on improving your times. At the end of the day, that's what matters: pushing your own limits, without distractions.
This new collection features everything from lightweight, technical apparel to performance runningshoes with high-performance cushioning that fit your feet like a glove. Here are the highlights.
For them: functionality and freedom of movement
The Under Armour Men's Launch Elite Short (RRP: $55) is a key piece for any runner. Designed with a stretchy, ultra-lightweight fabric, it offers the freedom of movement you need to run without feeling restricted. At 18 cm long, it's long enough to provide good coverage without sacrificing lightness. Best of all, it's suitable for all types of training, from trail running to long sessions in the mountains.
Paired with the UA Launch Elite Printed Short Sleeve T-Shirt (RRP: 60), which features Iso-Chill technology, you'll have the coolness your body needs during the most intense moments. This technology disperses body heat, preventing sweat and discomfort from playing tricks on you during the toughest workouts.
And for those looking for a shoes to accompany them on those endless miles, the Under Armour Infinite Elite (RRP: 160€) is the ideal companion . Equipped with new UA HOVR cushioning, these shoes are designed to keep your legs going, even when the miles start to add up. Training for an endurance race? Infinite Elite offer the support you need so that when your coach says to keep going, you'll be the one who goes the furthest.
For women: comfort and support with every step
The women's collection is no slouch in terms of innovation and design. The UA Qualifier Run half-zip hoodie (RRP: £65) is one of those pieces that quickly becomes a staple in your running closet. With an ultra-stretch fabric that adapts to your every move, it promises to be comfortable, warm and, above all, functional. There will be no excuses for not going for a run on those days when the cold seems to have taken over everything.
For runners who need extra support, the UA Infinity 2.0 High sports bra (RRP: 60) is a real revolution. Developed with a lightweight, hollow foam pad, this bra conforms perfectly to your movements, offering firm support without being uncomfortable. Any woman who trains regularly knows how important a good sports bra is, and Under Armour has more than delivered.
In addition, the UA Women's Launch Pro Short (RRP $50) is designed for those looking for speed. At just 5 cm long, it's incredibly lightweight and breathable, making it the perfect ally for race days or high-intensity workouts. The comfort and slim fit will allow you to focus only on what matters: running faster.
The color of the season: lime green
Under Armour has not only gone for functionality and technology in this collection, but also for style. The new edition of the UA Infinite Elite comes in a striking shade of lime green that will not only turn heads, but also bring a touch of freshness to your daily outings. It's a color that is sure to become one of the season's favorites.
A step further in innovation
What makes this new collection special is the attention to detail that Under Armour has put into every garment. From ergonomic seams to fabrics that promote breathability, everything is designed to keep you comfortable no matter how long your runs are or how tough the weather conditions.
The brand has spared no effort to offer both beginners and advanced runners garments that really make a difference. Because when you're training to improve your personal best, the last thing you need is to be thinking about whether your gear is going to measure up. With Under Armour, you can be sure it will.
Under Armour s Fall/Winter 2024 collection reaffirms its commitment to popular runners looking to perform at their best, no matter the conditions. Designed to offer protection, comfort and performance, this line combines innovation and technology so runners can focus on what's essential: continuing to improve. At RUNNEA, we know that the real challenge is overcoming every obstacle, and with the right gear, it's always possible to go further. Whether it's technical apparel that keeps you cool and dry or shoes designed to withstand the most demanding workouts, Under Armour puts technology at the service of runners looking to push their limits, day in and day out.
Now, the question is: how far are you willing to go?
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