The Mont Blanc Marathon, one of the most iconic trail running events in the world, has found a new partner in New Balance. The American brand, known for its legacy of innovation and quality, will debut as an official sponsor for the next edition of the race, marking the beginning of a relationship that promises to leave its mark on the mountain community.
With this alliance, New Balance takes a step forward in its commitment to trail running, advancing in a commitment that also points to innovations in its line of shoes and technical textiles, adapted to the demands of the most demanding runners.
The Mont-Blanc Marathon, based in the Chamonix Valley, is much more than a mountain race; it is a celebration of sport, nature and human endurance. This event, which brings together nearly 10,000 participants and ranges from youth races to 90 km challenges, thus becomes the perfect showcase for New Balances new approach. Bruno Laroque, marketing director of New Balance EMEA, is enthusiastic:
This marathon represents trail running at its core: breathtaking nature, challenging terrain and a vibrant community. We couldn't think of a better place to reinforce our commitment to trail running.
New Balance 's support of the Mont-Blanc Marathon will extend over five years, and this partnership will not only cement the brand's relationship with mountain lovers, but also puts the spotlight on the next generation of runners, a key sector in which the Chamonix Sports Club and New Balance have found a shared mission.
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GO TO THE RECOMMENDERWith the launch of this sponsorship, New Balance is also paving the way for a major expansion of its trail running products line. All signs point to 2025 seeing new footwear and apparel products designed specifically to meet the needs of the most demanding trail runners. Rumors of new models of shoes adapted to technical terrain and high-performance apparel are beginning to gain momentum, as the brand hints at a focus on functionality, durability and respect for the natural environment.
Jean-Michel Faure-Vincent, head of sports marketing for trail running at New Balance EMEA, underlines the brand's commitment:
The Mont-Blanc Marathon will not only be a celebration for our elite runners, but a platform to test our developments in real conditions. We hope that runners will find in our products a tool to enjoy the sport and push their own limits.
The partnership between New Balance and the Chamonix Sports Club goes beyond sponsorship. Both organizations share a legacy and a mission: to promote sport in all its forms and at all levels. This common spirit translates into a joint project that seeks to make the Mont-Blanc Marathon a reference for young talents in trail running The Young Race Marathon will be the calling card of this effort, a race that seeks to position itself as the world reference for the under 20 and 23 year olds, offering a platform of visibility for the future champions of the mountain.
Fred Comte, director of the Chamonix Sports Club, sums up the purpose of this partnership:
New Balance has demonstrated a real commitment to the development of the sport, and its philosophy of quality and performance fits with our values. This joint project is an opportunity for young athletes to grow up in an environment that inspires respect for sport and nature.
One of the highlights of this partnership is the commitment of both entities to sustainability. In a context where respect for the environment is becoming a priority, the Mont Blanc Marathon continues on its camino towards a more sustainable organization. Among the measures, plans to reduce the carbon footprint of transport and an expansion of live coverage of the races, which will allow fans to enjoy the event without having to travel, stand out.
New Balance says that innovation and the development of more sustainable products will be part of the brand's long-term strategy, in a shared effort to protect the natural environments that bring trail running to life.
The 2025 edition of the Mont-Blanc Marathon has already been set for June 26-29, and promises to be one of the most outstanding yet. Registration for the various events - Duo Etoilé, 90 km, 42 km and 23 km - opens on Thursday, October 24. In a few days, miles runners from all over the world will reserve their place at the starting line, ready to live the experience of running in one of the most breathtaking settings on the planet.
New Balance 's sponsorship of the Mont Blanc Marathon is a commitment to the present, and a statement of intent for the future of trail running. With a series of launches planned for 2025, everything indicates that the brand is determined to position itself as a benchmark in the discipline.
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