New Balance 740

A longtime fan favorite, the New Balance 740 is back and now dusted off to inspire a whole new generation of enthusiasts.

The New Balance 740 is a sneaker that combines the familiar running elements of the 2000s with updated motifs to fit today's times.

Highlights of the New Balance 740

New Balance bets for the adaptation of mythical models of the brand destined to the sport practice in its beginnings and that now are adapted to the current needs of showing off comfortable shoes during our daily days but maintaining that sporty style of its origins.

The upper features a two-tone mesh upper with angular overlays that give this model a unique visual identity.

The shoe has a traditional lacing system that can be adjusted to the needs and preferences of each user to ensure the best fit and comfort throughout the day.

This model also features the brand's characteristic motifs, such as the TPU "N" logo on the sides and on the upper part of the tongue, which add valor and a more casual design to the shoe.

It is worth mentioning the presence in this model of small reflective motifs that provide extra protection and modernity to the shoe.

In this model, the lines present on the sides stand out, thanks to the combination of colors with the rest of the upper, in a way that reflects the informal and modern style in this new version.

The midsole features one of the most popular technologies present in other lifestyle models of the brand, the ABZORB technology, which allows great shock absorption through a combination of cushioning and resistance to compression.

The outsole has a design that prioritizes durability and a great grip even beyond the asphalt as it incorporates small lugs in the front to allow that grip.

The shoe is aimed at a wide variety of public, from the nostalgic of the brand who want to return to wear the shoes of their beginnings but now for their daily routines as for the youngest who need a shoe with a sporty design and that provides robustness and daily protection.

The new New Balance 740 presents the possibility of discovering it for the first time today as a lifestyle shoe but retaining its original aesthetics and essence or rediscovering it again to remember those miles and miles that you did with them in their beginnings.