| Gender | Men |
Lightweight, breathability and comfort. These are the new Nike Air BW Premium for men that the North American firm has recently launched on the market. A sneaker with an elegant and stylish look thanks to its upper or mesh upper fused with synthetic coatings that will provide you with a ventilation never dreamed of.
As if this were not enough, the new Nike Air Max BW Premium will protect you against impacts in a soft and light way while walking through the streets of your city, thanks to the inclusion of a pioneering cushioning unit called Max Air attached to the heel area.
The prestigious American brand in sports footwear has wanted to give this casual sneaker a plus of comfort and softness for which it has included in it a modern molded heel counter. In addition, the outsole of this sneaker has been made hollow to achieve a feeling of greater lightness and flexibility.
If there is a pioneering brand in footwear manufacturing, it is undoubtedly Nike. In the 1970s, the American company revolutionized the market with the introduction of the air chamber in some of its shoes, which it called Air. Already in the mid-1980s, Nike Air Max 1 technology made its appearance with the Air unit visible in the heel, which could be seen, providing a greater sense of comfort.
From that date on, the new generation Nike Air Max shoes became famous thanks to some athletes and collectors of Nike shoes who were dazzled by its unique and infallible cushioning system, as well as a wide range of models and colors.