| Gender | Women |
Puma and Selena Gomez have teamed up once again to release a new sneaker. This time the chosen silhouette is the California Exotic. Previously we saw the American artist starring in the Puma Defy campaign. Some time later we see her again with a completely different sneaker model, where the retro style stands out through a pair of sneakers that were first launched in 1983.
The Puma California is a sports classic that was widely used by tennis players in the 80s, including the great Guillermo Vilas. From that day until today the concept of sneakers, fashion, and even footwear influencer has changed completely. That's why Puma has focused on a female world star like Selena Gomez for the advertising campaign of the Californita Exotic, an exclusive model for women with a minimalist look, which stands out for its simple white color. Ideal to be part of all the outfits of the most daring women. A sneaker that fits perfectly with any type of look.
This model is made of nubuck and leather, accompanied by metallic details, wide sole and low cut. Selena Gomez shows in the ad campaign a couple of color combinations, and everything indicates that if she follows the same path as the Puma Defy we will be able to see many more colors in this silhouette. The image shown by Selena is typical of a distinguished retro look, one of the trends in sneaker fashion.